Emma Watson pioneering sustainable fashion


Emma Watson explains the motivation behind her outfit as she dresses for the Met Gala 2016.

"The fashion industry is the second biggest pollutant of freshwater on the planet, it has such a huge environmental impact, it has such a big human impact and its not just enough for me anymore that it's a beautiful item or a beautiful piece - I want to know that its not leaving a negative mark."

The pioneering dress was up-cycled from used plastic water bottles. Her message is strong and clear, we as a young generation have a choice when purchasing clothes. We can contribute to a booming fast-fashion industry or we can take the alternative route and have the planet and other people as a focal point in our decisions. 

One way she recommends doing this is only buying if you think you'll wear it more than 30 times. 

Thanks for the inspiration Emma! We look forward to seeing what you'll have up-cycled next!

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