Sustainable sleeps and stories

New to Buy Impossible this week is an ambitious bedding project that aims to support and inspire the protection of the natural world, as well as nurture a generation of imaginative storytellers. 

Forivor is the brainchild of Rebecca Attwood who was finding it tough to purchase bedding that was organic but not boring. She was writing a short story for her granddaughter at the time which might be why storytelling is so central to the Forivor concept.  

Having previously worked with British designer Katharine Hamnett and the Environmental Justice Foundation, Rebecca was committed to creating a beautiful, ethical and sustainable product. 

Parents and children can sleep soundly under Forivor quilts knowing that, from start to finish, people and the environment are the priority. 

The organic bedding is made in India from rain-fed cotton, grown without the use of toxic pesticides. This reduces carbon emissions and protects the environment for the people and wildlife dependent on it. The cotton is made into fabric especially for Forivor’s duvets and quilts and it is then printed, cut and sewn by people who are paid a fair wage to ensure a sustainable livelihood.


“At the heart of Forivor’s philosophy, is a commitment to supporting and inspiring the protection of our natural world and all the wildlife that belongs to it,” said Rebecca, “whilst providing an opportunity to learn and explore our imaginations.”

The “exploration of our imaginations” is achieved with the help of illustrator Alice Ross, co-director at Forivor and a project coordinator at the British Museum and The National Portrait Gallery. Her distinctive illustrations are inspired by folkloric tales, the beauty of the natural world, and woodland creatures.

“Children can learn fascinating facts about British wildlife with Forivor bedding,” said Alice, “such as how a mole can dig 540 times their own bodyweight in a day. In Forivorland, they will discover King Mole’s magic power to sniff out treasure and imagine where they would hide their own treasure in the underground burrows.”

“This combination of fact and fiction we hope will inspire parents and children to become passionate about protecting nature while encouraging inventive storytelling.”

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